The “America calls – Enlist in the navy” poster was used during World War 1 to recruit young men to join the U.S. Navy. The poster was published in 1917 and designed by Joseph Christian Leyendecker.
The poster depicts an image of young sailor carrying a rifle and ammunition, his embraced by the human embodiment of “liberty”. This is the status of liberty who is draped in a dress made from the U.S. flag and wears the same crown as the statue of liberty. The background is the Navy of the U.S. and underneath in large writing we see the words “America calls – Enlist in the navy”.
Leyendecker was a well known artist and illustrator at the time. He published numerous covers for The Saturday Evening Standard as well advertisements for numerous brands including Proctor & Gamble and Kellogg. He produced a number of recruitment and war bond posters during World War 1 including the “U.S.A. Bonds – Boy Scouts of America” and the “Order Coal Now – U.S.A Fuel Administration” poster.