The “Buy more liberty bonds” – Must Children die and mothers plead in vain poster is a world war 1 poster that encouraged the purchase of war bonds.
War bonds, which were called “liberty bonds” at the time were sold to citizens to help fund the war effort. They became known as a symbol of patriotism at the time and were linked directly to the outcomes of soldiers on the frontline.
This particular image is similar to a lot of the “Enlist!” World War 1 recruitment poster in that it appeals to the emotions of those who are looking at the poster. It asks them if children and mothers plead in vain?
This is designed to appeal directly to the emotions of the reader and asks them if there is not a better way for this situation to be addressed, could their humanity not be approached? The image depicts a mother clutching her child with her arm outstretched searching for help.