The “Canada’s New Army Needs Men Like You” poster was part of a series of Canadian recruitment posters used during World War 2. It depicts a young man living a life of adventure on the front line. It uses background images of medieval knights in full armor to sell the dream of adventure to young men. It tries to make the link between soldiers going World War 2 and the medieval adventures that were so popular at the time.
The poster was designed by Eric Aldwinckle, a Toronto based graphic designer who was famous before and after the war. He produced a number of World War 2 propaganda posters.
The Canadian army entered the war in 1939 and were present right through the conflict until 1945. Over 1 million Canadians served during World War 2, they were spread across the Navy, Air force and Army. It is estimated that more than 43,000 of those who served were killed in action.
The “Canada’s New Army Needs Men Like You” poster was used to recruit young men to join the Army during a time when there wasn’t a huge amount of support for Canada entering the war. Other similar Canadian Recruitment posters include the “To Victory” and the “You are needed now!Step up and Step out” poster.