The “Defend American Freedom – It’s everybody’s job” poster was used to encourage a sense of unity in the U.S.A during World War 2.
The main protoganist “Uncle Sam” is positioned in a relaxed, factory workman like fashion. His jacked is draped over his shoulder and he is placing his factory hat on his head. Traditionally Uncle Sam is in formal wear, but in this instance he is dressed casually with a serious look on his face. In the foreground is a a silhouette of an industrial setting.
Keeping moral high was of vital importance to the U.S.A war effort as fresh supplies and equipment were always needed on the front line. This image is designed to encourage the average working man to keep this in mind and continue to work hard.
The designer of this poster was McClelland Barclay(1891 – 1942) who also designed the “sub spotted let em have it!” poster. McClelland originally made a name for himself during world war 1 and even won prizes for some of his designs.