The “Food will win the war – Wheat is needed for the allies – Waste nothing” poster was used in the U.S during World War 1 to encourage those on the home front to save food and not to waste it. Food was precious during the war, soldiers needed to be fed on the frontline and there were many dependents at home.
The poster depicts immigrants arriving to New York, the statue of liberty can be seen in the background. We see a person speaking to one of the immigrants and telling her “You came here seeking freedom, you must now help to preserve it”. Underneath we see a main message “Wheat is needed for the Allies, Waste Nothing”. Conserving food was both important for those in the U.S. and to help those in Europe where food was even more scarce.
Other food posters include our series of World War 2 food posters, and of course the famous ww2 “Plant a victory garden” posters. The poster was designed by Charles E. Chambers and published by the US Food Administration.