The “Next! 6th war loan” propaganda poster was used during World War to encourage the purchase of War bonds by those on the home front. The war bonds saving programme was used during World War 1 and 2 to help raise money for the war effort. It worked by selling those at home government issued bonds which accrued interest. They were usually heavily promoted using propaganda.
This poster depicts a grimacing soldier looking down on an image of Japan, we also see a bomb falling on the island. The “Next!” refers to the job being completed in Europe with the fall of Nazi Germany and how the next steps are Japan. The sea surrounding Japan is blue, but the sky overhead is an ashen grey, representing the threat of the U.S.A.
The “Next! 6th war loan” poster was designed by James Bingham who was an artist and illustrator during World War 2. This is his only known propaganda poster work. This poster is part of our collection of war bond posters.