The “Shall we be more tender with our dollars than the lives of our sons – 2nd Liberty Loan of 1917” is a U.S poster from the 1st world war. It was used to encourage those on the home front to buy war bonds to help support the war effort.
It features Uncle Sam as the main protagonist using his thumb to point over his shoulder. The image in the background is one of patriotism with the statue of liberty, soldiers and airplanes preparing for deployment to Europe.
The poster was designed by Dan Sayre Groesbeck who was an artist and painter at the time. It was published by the U.S war treasury department in 1917.
This poster is part of our series of War Bonds Posters from World War 1 and 2. Other famous war bonds poster from the U.S in World War 1 include the “Clear the way!! Buy Bonds – Fourth liberty loan” poster and the “Fight or Buy Bonds – Third liberty loan” poster.
There was a number of different liberty bond campaigns during World War 1, all organised to help raise money for the war effort.