“Venez les gars. LArmee vous attend!” – a famous Canadian rally cry and recruitment poster from World War 2. Translated from French to English, it reads “Come on, guys … the army awaits you!”. This poster was displayed in the French-speaking regions of Canada, such as Quebec and New Brunswick. Like others from the time, its “pressure tactics” message is loud and clear – Canada needs fit, young men to sign up to help fight the cause.
The poster is colorful – as was the style at the time – and depicts a strong, confident, smiling young man, who has signed up to join the Canadian troops in World War 2.