The “The Woman’s Land Army of America” propaganda poster was used during World War 1 to promote the “Woman’s land army“, this was a group of women throughout America who were called up to replace men to do farm work and labour. The group were active during both World War 1 and World War 2.
The image depicts two women jointly carrying a basket of fruit, they are carrying out a mans work. Each carries tools in their other hands. Behind the two walking women is another woman mounted on horse back. She is carrying an American flag which is flying in the wind behind her as she looks upwards towards the sky. The general feeling of the image is that of a woman carrying out mans work for the patriotic purposes. Underneath is the caption “Women enlist now and help the farmer fight the food famine”. This is a strong call to action for women of the time.
The poster was designed by Herbert Andrew Paus, who was a designer and illustrator originally from Minneapolis. He designed numerous posters during World War 1 which were used in recruitment. This poster is similar to our victory garden posters, the theme of food and resourcefulness was prevalent during both world war 1 and 2.