The “Women of Britain – Come into the factories” poster was used to encourage women to join the workforce while men were away at war. Prior to this period, women would have been primarily been at home with children and doing house work while the men worked in the factory.
During world war 2 this tradition changed, women began to take over from men in the factories. It was extremely important that the Women of Britain took the place of the men who were on the frontline. Soldiers needed fresh supplies of ammunition, tanks and guns. The women of Britain played a crucial role in keeping the supply chain to the frontline moving. Some other posters of the time that encouraged women to help with the war effort are the “We can do it” poster which was published in the U.S. and the “Its a tradition with US, Mister!” poster
The “Women of Britain – Come into the factories” poster serves as a reminder of this period in history when women were liberated and considered equals and played a crucial role in helping wartime Britain stay afloat. It was published in December 1941 and was published by the ministry of information. The poster was designed by Philip Zec who was a British Political cartoonist and editor.