The “Work on a farm this summer – Join the U.S crop corps” poster was used to encourage those at home to get work on a farm during the summer to help with food supply. This was particularly targeted at women who were encouraged to take up the work vacated by men who were fighting on the frontline.
The poster depicts a healthy young couple, both are dressed in farming overalls. The man is carrying a pitch fork while the woman is carrying vegetables. The women stands in front of the man, indicating that she has taken up his work while he is away. The man in the picture is slightly faded, depicting that he is not currently present at home. Both the man and women are an image of health and vitality, the background is sky blue. This image is designed to encourage others to join the crops corp and to experience the health and vitality associated with working in the air.
The “Work on a farm this summer – Join the U.S crop corps” poster was designed by Douglas Crockwell from Ohio, who was a well know commercial artist at the time. His work appeared in the Evening Standard along with numerous other artists who designed World War 2 propaganda posters and he also designed numerous Works Progress Administration Propaganda Posters. He is also known for his “Produce more milk” poster.
This was one of a series of posters that encouraged the growing of more food at home during both World War 1 and World War 2. Other similar poster include the They need food – Plant more beans poster and the The woman’s land army of America poster.
These posters live on today to remind us of the hardship people faced during this time and the sacrifices made not just by the soldiers on the frontline, but also by those at home. Women had to re-skill and take the place of men to keep the U.S.A strong.