The “Do with less – so they’ll have enough! – Rationing gives you your fair share” poster was used in the U.S.A during World War 2 to encourage those at the home front to be mindful to be careful and cautious with the resources available. The poster depicts a smiling soldier complete with combat gear holding up his cup on the frontline. The soldier in question was Thomas J Murray who became the face of rationing during World War 2.
During the conflict numerous propaganda posters were made and distributed to encourage safe, smart use of resources. An example of this would be the “Have you really tried to save gas by getting into a car club?” poster and the “Use it up – Wear it out – Make it do!” poster.
The artist is unknown and the poster was published by the office of war information. This was the office in charge of distributing key information to the public during the war.