The “Enlist!” poster was a World War 1 recruitment poster from the U.S.A. This poster depicts a woman and her child sinking to the bottom of the ocean.
The poster was design to appeal to the emotions of civilians at home regarding the sinking of the Lusitania. This incident killed over a thousand civilians many of whom were American. This encouraged the U.S. to join the war against Germany.
In this poster, they are now encouraging U.S. civilians to “Enlist!” to fight against the Germans by appealing to the same emotion that caused the country to join the war in the first place. There were 128 Americans killed in this tragedy. This poster was designed to emote outrage and horror.
This is one of many recruitment posters that are part of our collection. However, this is the one that most directly appeals to the viewers emotions and the most strikingly haunting.