The “Plant a victory garden – Our food is fighting – A garden will make your rations go further” poster was used during World War 2 to encourage citizens to plant and grow their own food. There was a huge demand on food supplies due to the numbers at the front and factories struggled to maintain an output to feed the entire nation.
Therefore there was an emphasis placed on home gardens, these were also known as “victory gardens” or “war gardens”. This was a very successful campaign,similar posters in this campaign include “We’ll have lots to eat this winter, won’t we mother?” poster.
Historians estimate that 20 million gardens were planted and maintained during the conflict and that over 40% of all vegetables produced in the U.S. came from these “Victory Gardens”. At the end of World War 2 the department of agriculture estimated that a total home front production of over one million tons of vegetables valued at 85 million dollars.
These posters empowered citizens to become part of the war effort by making the most of the land that they had at home. In some ways this focus on homegrown healthy food is returning. In 2009 the first lady Michelle Obama planted a vegetable garden in the White House lawn to encourage healthy eating. The first since Eleanor Roosevelt’s during World War 2.