The “To Victory” poster was published in Canada during World War 2. The poster depicts an image of the Canadian Beaver marching into battle with the British Lion. The two are marching side by side with swords in their hands. The lion wearing a crown and the beaver with a hard hat.
The poster was used in Canada to recruit soldiers to the Canadian army and to fight for “King and country”. At that time Canada would have still been loyal to the British Crown and thus this motive would have worked. The English Lion is both larger and stronger than the beaver, and the Lion even has a Churchill cigar hanging from its mouth.
This poster is part of our Canadian poster collection. The poster was designed by Charles Rich Wilcox and issued by the director of public information.
Canada in World War 2
When the war started in 1939, the government decided to manage the production of propaganda messages for the Canadian public. They consulted old First World War propaganda posters to figure out the best approach to gauge positive morale. The Bureau of Public Information and its successor, the Wartime Information Board, coordinated the production of war posters, working with private artists and printers to create these eye-catching posters.